![]() ![]() The program harks to Warhol’s own beginnings as an artist in advertising. ![]() ![]() While the Warhol is known for its youth-education programming, it has not heavily publicized the pilot program it’s now calling Pop District Creative. McLaughlin’s will be a mosaic on the museum’s exterior honoring Warhol’s mother, Julia Warhola. Pittsburgh-based artists Mikael Owunna and Laura Jean McLaughlin will also contribute public artworks. Wayne Fontana (D-Pittsburgh), who’s also board chair of the Sports & Exhibition Authority.Įlements of the Pop District already visible on the street include a vibrant abstract mural by Miami-based artist Typoe, on the Rose Way face of the museum, and Pop District Park, on the former site of the Rosa Villa restaurant, featuring banners and plantings by Michael Loveland, also based in Miami. Others speaking at the event included Allegheny County executive Rich Fitzgerald and state Sen. “This initiative will only succeed if it helps to make sure that the next Andy Warhol doesn’t have to leave Pittsburgh to become Andy Warhol,” he added. “This is an honest initiative telling kids what they need to do to be able to compete in the 21 st century economy.” “What’s most intriguing … is the workforce piece of this to train the next generation of digital creatives to be able to participate in this new economy,” said R.K. “We’re exploring ways to enhance our relevance by expanding our mission beyond the walls of our buildings,” said Steven Knapp, president and CEO of the Carnegie Museums of Pittsburgh, the Warhol’s parent organization. Roger said the Pop District suggests “the future of how museums are going to engage with communities in a very, very different way going forward.” Further fundraising is planned to complete the first phase of the project, and then to begin the second phase. ![]() The museum has raised $25 million toward its $60 million goal, including $15 million over the next three-and-a-half years from the Richard King Mellon Foundation, and $10 million over four years from the Henry L. While the museum itself is already among the city’s top tourist destinations, Moore said research by the consulting firm Chora Creative indicates that within 10 years, the Pop District “can have a $100 million annual economic impact for the city of Pittsburgh and Allegheny County.” The museum, founded in 1994, is one block from PNC Park, a short trip across the Andy Warhol Bridge from Downtown’s Cultural District, and about a half-mile from the North Side entertainment district that includes the Stage AE concert venue and numerous taverns and restaurants. Moore said the idea is to complement existing local amenities. Warhol director Patrick Moore said at the press event the plan began about three years ago, with a desire to increase vitality and foot traffic in the area. In total, the Pop District is planned to roll out over 10 years and affect a six-block area around the museum. Museum officials said the venue – with standing room for 800 to 1,000 visitors - would accommodate both some of the 300 or so rental events each year the museum is asked to host but doesn’t have space for, and touring acts that currently bypass Pittsburgh. But the centerpiece of the plan is an expansion of the museum’s existing workforce-development program for young people each year in digital media, marketing, and communications, into spaces in nearby buildings.Īnd still in the early planning stage is a new mid-sized live-music and event venue, to occupy the museum’s surface parking lot, catty-corner from its flagship building across Sandusky Street. The District already features the just-opened public-art park across the street from the museum. ![]()
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